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Similar content is associated content of the same nature as the original content.
News reports associated with a news report are called similar content.
Related content is content that is associated with content of a different nature.
By extension, both cases are referred to as "related content." However, similar content is displayed directly under the original content, using the same column width, whereas associated content is displayed in a separate section under the original content, entitled "More on the same topic."
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